Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. COMM2750. No previous experience in data analysis or programming required. (4 Hours). Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. MKTG4520. Communication and Privacy. | (4 Hours). Students meet weekly with the course instructors for skill-building sessions and lab meetings. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Includes the use of microphones, headphones, and recording equipment while in our audio lab. (4 Hours). Dating apps are more specific and numerous than ever. Northeastern University. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Attribute(s): NUpath Integration Experience, COMM6102. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Dark Side of Interpersonal Communication. Emphasizes the production and successful interaction with electronic and traditional supportive media. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Going-to-market topics include managing value-added resellers and distributors. (3 Hours). Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. have in conveying meaning and constructing and negotiating interpersonal relationships. Strategic Communication Capstone. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. COMM2900. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. May be repeated without limit. 617.373.2027 [email protected] Julie Newmeyer. (4 Hours). Digital Marketing. (4 Hours). Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. MKTG4983. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Focuses on the entire sales effort. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Marketing and Selling Innovation. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Introduces concepts and professional best practices in social media analytics. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Students are given an historical perspective and a state-of-the-art analysis. COMM4602. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. It. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Examines the impact of technology on the marketing of goods and services. Posted: January 11, 2023. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. (4 Hours). (4 Hours), COMM6501. B2B and Strategic Sales. (4 Hours). Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Offers analytic insight on methods people use to communicate different types of social action through body language. Opens New Window. May be repeated without limit. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? COMM6320. (4 Hours). Analyzing Conversations in Everyday Life. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. (4 Hours). (4 Hours). The Business of Entertainment. (3 Hours). Northeastern University. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. The PDF will include all information unique to this page. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Creating Business Value with Data and AI Technologies. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. COMM4901. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Explores business-to-business and business-to-customer strategies. 2022-2023 Northeastern University Focuses on communication within the context of close relationships. Boston, MA 02115. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Sound Production for Digital Media. Develops skills in public communication. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. COMM3330. COMM1120. COMM2500. Customer Performance Modeling. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Focuses on the marketing research process and the analysis of data using software applications. Rhetoric of Fascism. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. MKTG6200. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. (4 Hours). Voice-Over Artist. Principles of Argumentation. (3 Hours). COMM3532. First, they had to sign up for a presale list with Ticketmaster a week prior. Swipe on Tinder or make the first move on Bumble. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Introduction to Marketing. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. COMM2451. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. New Product Development. Exposes students to contemporary perspectives on rhetorical theory and its use in society. COMM3451. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Also examines contemporary issues in marketing that can affect organizational success. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Jennifer Zehnder | Director of Communications and Marketing. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. MKTG6120. (4 Hours), COMM6631. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Offers an advanced course in defining and managing an organizations product-market strategy. COMM6500. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. (4 Hours). Sports, Politics, and Communication. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. | Explains the process of generating feasible, interesting, and managerially relevant research ideas. (3 Hours). Research may be behavioral/experimental or quantitative/analytical in nature. (4 Hours). Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Sports communication is an emerging area within communication studies and journalism programs. Driving Marketing Performance: Measure, Analyze, Profit. (4 Hours). Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. COMM2131. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems.