He is a general assignment reporter and has covered a range . Total investment for a new cafe opening ranges between $246,500 and $580,500. Youre paying for a premium product. Watson: As you know, the restaurant industry has taken a huge hit. Were finding ourselves in an environment where people want speed. The company's goal is to . Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Tropical Smoothie Cafe's Profile, Revenue and Employees. 1117 Perimeter Center West, Suite W200 Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. 185 Industrial Pkwy, Site H. Branchburg. Tropical Smoothie Cafe, LLC . Now were really taking the lead from our franchisees and building out DMAs organically from outside them. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Then I was our chief development officer and Ive been our CEO for about three years now. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. And those are the most important things that I do.. Here are some highlights of their conversation about his franchise business. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. There is no assurance that you will do as well. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" How is taking the reins of an existing company different than being part of a startup or a founder? Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. "Tropical Smoothie Cafe is in a perfect position for the future. So that was helpful! "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". I love a good pot roast with mashed potatoes, green beans and corn. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News If you dont have a good product, it doesnt matter. See where were looking to grow to meet the incredible demand. Watson:"We were in a good place! Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Management can grow a company without having to invest too much money, and . I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. New York State Disclaimer: This advertisement is not an offering. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. we dont want to go to Manhattan and open 30 locations. Any plans for celebrations and promotions around the quarter-century mark? A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. And provide technology.. Weve been in partnership with them for over 10 years now. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Watson:"I wanted to further instill a franchisee-first mentality. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. This information appears in Item 19 of our Franchise Disclosure Document. Such filing does not constitute approval by the Department of Law. Beyond just smoothies, we serve better-for-you . With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Im a football lover. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. The offering is by prospectus only. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Jul. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Right now Im on a Mango Berry Cosmo kick. Charles Watson has been the CEO since . Opinions expressed by Forbes Contributors are their own. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. So its getting involved with charity partners. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? We can go to camp, we can be counselors. Glad Tidings: Are Seasonal Franchises A Good Investment? Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Are there misconceptions about smoothies you want cleared up? 1117 Perimeter Center West, Suite W200 This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. It hopes to keep all its new customers. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. Nov 10, 2021, 09:36 ET. TropicalSmoothie.com. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. In 2018, when I was named CEO, we had more than 720 locations open nationwide. And so I dont know. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Share Tweet Share Pin. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . And was one in place already? Today's post focus' on that topic in an interview with Charles Watson, the CEO of Tropical Smoothie Caf. So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. The Version table provides details related to the release that this issue/RFE will be addressed. Nobody knew what was going to happen. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Our annual tactics are focused around delivering those results.". Charles Watson was named CEO in December 2018. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Since that time, he has led the company on its quest towards $1billion in sales by 2023. So again, I mentioned earlier menu innovation. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. The initial investment ranges from $246,500 to $580,500. Atlanta, GA 30338 We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. *$1,009,803 System Wide Average Net Revenues. Costs can vary by location and the average cost is $370,000. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. For many, many years, its been the Bahama Mama. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. *$1,009,803 System Wide Average Net Revenues. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. So its got a little bit of indulgence to it. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. I write about the franchising, restaurant and food services industry. Tropical Smoothie Cafe. Vice President Franchise Development. I try to pass along that spirit and advice to others. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Occhiogrosso: How do you see the company moving forward? What is something you wish more people knew about the chain and its products? Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. We want to capture both the head and the heart of our consumers. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? Our annual tactics are focused around delivering those results.". A presentation for a board is focused on very different things than a franchisee roadshow. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? By Jonathan Maze on Apr. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. Did you foresee the level of growth the chain has experienced of late? The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Jan 2010 - Nov 20155 years 11 months. Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. . Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. Gosh, I would say the first things that come to mind for me are menu innovation and products. Here's how CEO Charles Watson did it. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". When our franchisees are successful, the brand is successful. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." And theyre in their communities. And I dont think enough people know that you can go off script to substitute or to take out, etc. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Your results may differ. I dont believe that the people side of our business is dead.. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. This information appears in Item 19 of our Franchise Disclosure Document. I think the biggest shift will take place for those restaurants that can't be open right now. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000.

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